Are WiX Sites Bad for SEO? Let's Debunk some Common Myths

Google continues to reassure and recognise advances in WiX Website Builder, but doubts still remain about the SEO capabilities of WiX. Is it really so that a website designed in WiX can rank high on search engines?

The answer is simple—yes.

A well-optimized WiX web page can achieve great rankings just like sites on other platforms.

One common misconception is that websites built on WiX simply can’t rank well on search engines. However, this belief is outdated.

WiX has made significant improvements in recent years, offering users access to essential SEO tools like customizable meta tags, alt text, sitemaps, and even integration with Google Search Console.

Whether you're optimizing in English or focusing on SEO en Wix (English) for Spanish-speaking markets, for example, the platform provides flexibility to apply solid SEO practices and target keywords effectively.

Like any website builder, success depends more on your strategy than the platform itself.

In this Blog article, we will have a look at some common myths about WiX SEO

Are WiX Sites BAD for SEO? Let's talk about WiX SEO Myths

1. Messy Structure

In the past, WiX URLs were messy and not SEO-friendly, but that changed in 2016.

Now, you can easily customize your WiX URL structures, similar to other platforms.

2. Not Mobile-Friendly

Google prioritizes mobile-friendly websites. Another common myth is that Wix sites aren’t mobile-friendly, which supposedly hurts their rankings.

The truth is, Wix has fully responsive templates and a mobile editor that lets you customize how your site looks and functions on smartphones and tablets.

Since mobile-friendliness is a crucial ranking factor for Google, Wix’s mobile optimization tools play a big role in improving your site’s visibility. Whether you’re targeting English-speaking audiences or working on SEO en Wix for non-English speaking markets, ensuring your site is mobile-friendly is essential—and Wix makes that process straightforward.

3. No Advanced SEO Tools

Wix does support advanced SEO strategies.

Features like custom meta titles, descriptions, and Velo for building databases give users the power to implement expert-level SEO practices on their WiX website.

4. No Option to Edit Robots.txt

Contrary to this belief, Wix allows easy editing of Robots.txt files. This lets you control what search engines crawl on your Wix web page.

5. Adding Structured Data Is Impossible

Adding structured data, like schemas for FAQs or products, is straightforward on WiX thanks to built-in support for schema microformats.

6. WiX Websites Are Slow

While Wix had speed issues in the past, recent updates ensure faster loading times. CDN integration and browser caching further enhance performance.

Why a WiX Website Can Rank High

1. Crawlability and Indexing - WiX websites easily connect to Google Search Console, ensuring proper indexing. With clean, search-friendly site structures, Google can crawl them efficiently.

2. Improved Core Web Vitals (CWV) - WiX tracks CWV scores, focusing on load times, visual stability, and responsiveness, helping sites meet Google's performance standards.

3. CDN and Caching - WiX uses a global CDN to reduce latency based on user location. Browser-based caching improves load speeds for returning visitors.

4. SEO Customization - WiX allows fine-tuned SEO adjustments like custom meta tags, structured data, and tailored URL slugs. You can also modify robots.txt files to optimize search visibility.

5. Built-In SEO Tools - The WiX SEO Wiz offers step-by-step guidance to help you with your site’s SEO. Additional tools like SSL certificates, Google Analytics, and automated image compression support higher rankings.

6. SEO-Friendly Features - Features like alt-text for images, canonical tags, 301 redirects, and bulk meta-tag updates simplify SEO at scale.

Recent innovations keep WiX competitive in SEO capabilities.

Key Takeaways: Are WiX Sites Bad for SEO?

Are WiX Sites Bad for SEO?

Not at all!

Creating a WiX website that ranks high depends on your SEO strategy, not platform limitations. WiX provides all the tools and features needed to compete with other platforms in search rankings.

Successful SEO for a WiX site—or any site—requires proper implementation of strategies like keyword targeting, content optimization, and technical SEO practices.

FAQs About WiX and SEO

1. Can WiX websites rank on Google?

Yes! With the right optimization, WiX sites can achieve high rankings on Google.

2. Can you add custom meta tags with WiX? Absolutely. Custom titles, descriptions, and alt tags are fully editable on WiX.

3. Is WiX good for eCommerce SEO? Yes, it offers tools for eCommerce businesses, such as customizable meta tags and integrations with platforms like Google Analytics.

4. How do I make my WiX site faster? Compress images, enable caching, and optimize mobile performance.

5. Are WiX templates SEO-friendly? WiX templates are mobile-responsive and designed for SEO, providing a solid foundation for your site.

For expert WiX help, explore our services at Baslon Digital. We are experts at Wix website SEO (search engine optimisation). It's important to know the best SEO strategies for your business. Contact us today for a friendly, no-obligation chat about how we can help drive more traffic to your website. Whether you’re just getting started with your Wix site or looking to boost your existing online presence, our team is here to support you.